Our Story

Wully Outerwear is an ethical lifestyle brand that designs and manufactures premium outerwear in Canada. Born from a love of wildlife and a vision of vegan outerwear, we strive to make the highest-quality jackets available worldwide, while leaving behind positive social impact along the way.  Whether it’s creating employment opportunities in underserved communities, minimizing our ecological impact, or saving the lives of thousands of animals, each decision is made with the same dedication and detail we put into the creation of our garments. 

Our goal is to deliver products that leave you feeling warmboth inside and out. 


About Wully Outerwear Banner | Our Mission

Social Impact

Commitment to Animals

We think that staying warm in even the harshest of conditions shouldn’t––and doesn’t have to––come at the expense of animals. The conservation and respect of animals are always at the forefront of our mission. No animals are ever used or exploited throughout our entire production process, and we create opportunities to give to animal charities whenever we can.

Fair Labour

We believe in the safety and livelihood of our workers––that’s why we make fair labour practices mandatory along all levels of our supply chain. Our manufacturing facilities implement some of the highest labour standards in the world, and our local production allows us to work with and give back to our community, including supporting those with multi-barriers to employment.

The Environment

At Wully, we know the Earth is our home, and we treat it that way. When selecting fabrics, we gravitate toward those that provide top performance and minimal ecological impact. Our local production limits our carbon footprint, and our commitment to reducing CO2 emissions further supports wildlife. We’re on a constant mission to make our production, products, and packaging as green as they can be.


About Wully - Social Impact Banner


James Yurichuk and Anthony DeBartolo first met in 1992 playing hockey in Bramalea, Ontario. After 25 years as teammates, classmates, and best friends, they decided to create Wully Outerwear in 2012 out of a mutual love for wildlife, sports, and creating. From a relationship of longevity and trust, Wully Outerwear has become the premium ethical brand it is today.


About Wully Outerwear Banner | Founders Story

Design and Performance

At Wully, we’re committed to creating outerwear that lasts. With a design team based in the fashion hub of downtown Toronto, we build off a rich history of quality Canadian outerwear while staying ahead of the curve. The result? Designs that are timeless yet progressive.

The benefits of a vegan product aren’t just ethical. In recent years, technical fabrics have come to outperform traditional down insulations, including having the ability to withstand harsher conditions. Field tested in all 13 provinces and territories of Canada, we are proud to make products that serve anyone between our 3 coastsand beyond.


About Wully Outerwear Banner | Design


Our policy is transparency: we proudly manufacture all of our products in Canada and celebrate their origins. With over 25 materials in a jacket, each piece is crafted in an arduous, six-week long process that ensures proper care is given to every detail.


About Wully Outerwear Banner | Manufacturing

Hello You!

Join our mailing list